Unlike the Internet itself, schools and the District should control the type of information placed on Web pages. Documents created for the Web and linked to District Web pages shall meet the criteria for use as public information or an instructional resource. The following considerations should be considered when determining the information to include on a school or District Web page: Copyright/trademark issues; applicability to the curriculum or communication goals of the school or District; privacy issues; and related School Committee policies. The website content should not be used for commercial, private interest, or illegal purposes. Links to other Web pages should be carefully selected based on the above issues.
Defined Purpose
A Web page must have a clearly defined purpose that is published on the Web page. Included in the purpose, the target audience must be specified and defined; however, all Web site users are reminded that their audience includes the worldwide community.
Content Standards
All subject matter on Web pages should relate to curriculum, instruction, school-authorized activities, general information supporting student safety, growth, and learning, or public information of interest to others. Staff or student work may be published only as it relates to a class project, course, or other school-related activity. Parent groups, partnerships, and municipal or educational cooperatives are considered affiliates of the District. No confidential information is to be published on or linked to a Web page.
Quality Standards
All Web page work must be free of spelling and grammatical errors. Documents may not contain objectionable material or link directly to objectionable materials. Objectionable material is addressed in more detail in the School Committee policy for instructional material selection and reconsideration.  Authors and publishers are reminded that a Web site is a virtual doorway to your school. A site and a school will be judged on its ease for the user, the design, and the content. Thoughtful consideration should go into decisions regarding purpose, usefulness, and appearance of each item on the Web site. As much as possible, publishers are encouraged to include student pictures and work. As the District represents itself to the world through this medium, assurances should be provided that students are the focus of the Lexington Public School District. Written student and parent consent must be secured for publication of student work.
Consistence Standards
The district and school sites should contain consistent elements to convey a coordinated web presence for the district. These elements are to be defined by the web site content coordinators with administrator input. The goal is to ensure the web site(s) present a professional appearance, contain consistent document nomenclature, and have site information that is accurate and up-to-date.

Lexington Public Schools, Lexington MA
Adopted by Lexington School Committee: July 2015